Beyonce and Adidas Collab
Beyonce is partnering with Adidas to create new shoes and apparel and launch her other clothing brand Ivy Park.Adidas announced on Thursday, April 4, that it’s partnering up with the singer’s chic athleisure brand.
Here’s what we know, its described as “multi layered” deal.Beyonce will become a creative partner which includes “the launch of signature sneakers and this will be serving as a relaunch of her Ivy park brand. The entertainer and entrepreneur will be developing new products with the athletic juggernaut, including shoes, clothing and lifestyle.
The pop star will retain ownership of Ivy Park, which was introduced in 2016 in partnership with Topshop and sells comfort wear and athleisure at retailers including Nordstrom. In 2018, Ms. Knowles acquired full ownership of the company after Sir Philip Green, Topshop’s owner, was accused of racial abuse and sexual harassment.
In a statement, Ms. Knowles called the coming collaboration the “partnership of a lifetime” and touted a shared philosophy “that puts creativity, growth and social responsibility at the forefront of business.”
With inclusion and female empowerment in mind, together they will create new products ranging from performance-wear to lifestyle attire that pushes sportswear stereotypes
Ladan Abdi is a sophomore in her first year of Journalism as a staff writer. She very much enjoys writing and biking. She also likes to draw but not so...