The word “coal” probably makes one think of barbecues or Santa’s naughty list, until recently. Say hello to activated charcoal, the beauty ingredient of the millennium.

From charcoal facial masks to teeth-whitening treatments, activated charcoal is leavings its footprint everywhere. It has also been used in hospital emergency rooms for years to treat alcohol poisoning and drug overdoses.

Unlike regular charcoal, activated charcoal is medicinal. It is a byproduct of burnt wood, peat and coconut shells. This ingredient comes in various forms, including powder, pills and sponges or fabrics for cleansing.

This “it” ingredient has recently been popularized on social media for its potent alkalizing detoxification properties and its health benefits. According to a Journal of Artificial Organs study, activated charcoal beads has a diverse number of advantages when it comes to your skin, stomach, and teeth.

There are many uses for it, but here are four common and safe uses of activated charcoal!

1. Face Masks

These black goo face masks are taking over Instagram. Activated charcoal is a magnet for toxins that clog pores, including dirt, oil and other impurities. It is especially useful for removing blackheads. Apply the mask and wait to dry, then peel off.

2. Teeth Whitening

Activated charcoal teeth can lift surface stains from coffee and tea. Dip wet toothbrush into the powdered charcoal, covering the toothbrush. Brush gently in small circles for about two minutes, spit carefully without ingesting it and rinse well.

3. Shampoo

The natural ingredient heals and soothes flaky scalps. It also strengthens and reinforces chemically treated or damaged hair and provides nutrients to the hair follicle to support healthy hair growth. Apply to wet hair. Massage into a lather and rinse.

4. Deodorant

Activated charcoal, mixed with essential oils, works as an extremely efficient deodorant. The ingredient does not irritate the skin. Under the arm, it sucks up nasty odors and keeps you smelling fresh. Simply, apply products with the ingredient on the armpits.