Fashion constantly evolves, and each new generation brings its unique style. Gen Z , those born 1997-2012, is really making an impact on the fashion scene. They have their own unique sense of style and a fearless and confident approach when it comes to self-expression through fashion.
Gen Z fashion trends, blend different influences and styles, taking nostalgic influence from the previous decades and bringing them back into the present while focusing on sustainability and inclusivity.
Fashion allows individuals to feel empowered and express their individuality through fashion. What makes Gen Z different from previous generations? They take advantage of their freedom to experiment with a wide variety of styles, mixing and matching different aesthetics for the purpose of creating their own fashion narrative. “I love to shop at Forever 21 in the mall but online I shop on shein.” Sophomore Alda Negash said. The key driving force behind Gen Z’s fashion choices is the propensity for eco-friendly materials, fair trade, and transparent supply chains chosen by this generation to prioritize sustainability and ethical fashion practices. Their empowerment allows Gen Z to blur the line between sexes by adopting gender neutral and unisex styles. They uphold diversity and fluidity in fashion, challenging binary gender norms.
Nostalgia plays a significant role in Gen Z fashion, as nostalgia is fond of reviving classic styles from the past decades.This generation has embraced retro fashion elements, infusing them with a modern twist, from the ‘90s grudge and ‘80 power dressing to the ‘70s bohemian style. Although the creativity people of this generation take in their outfit choices, Gen Z also/more highly values comfort and functionality. They’re attracted to clothing that allows them to move freely and comfortably, which is why they favor relaxed styles rather than the massive shape. For example, oversized, baggy, flowy t-shirts, jeans, sweatpants, jackets and more.
In addition, Athletic wear is another popular style among Gen Z. An example is sport brands that have clothings/merchandise. Athletic clothing to express their passion for fitness, playing sports and sports in general. A quote from Sophomore Jeremiah Nelson“I mainly wear a lot of Nike, and was inspired by one of my good friends Fessi.”
Popular influencers on social media have a heavy influence on/dictate the trends worn by Gen Z.Gen Z influencers are promoting trends such as oversized blazers, chunky shoes, and ‘90s inspired streetwear through their accessible, honest, and visually attractive content. Using platforms such as Instagram, TikTok, Snapchat and YouTube, these new trendsetters have found a way to present their style and connect with their peers.
Teengers embrace imperfections, celebrate diversity, and use their platforms to advocate for fashion .The change in influencer culture has helped create an inclusive and accessible fashion environment for Gen Z.
