Rihanna created Fenty Beauty so that women everywhere would be included. “For women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included, that’s the real reason I made this line,” Rihanna said

Fenty Beauty isn’t popular for its popstar celebrity owner, but for its broad inclusivity across skin tones and gender in its Pro Filt’R foundation and universal gloss bomb product produced in 40 different shades along with highlighters, concealers, eyeshadow body lavas and makeup tools.

Even before Fenty Beauty launched, it positioned itself as an inclusive beauty line for all skin tones. The promotional images, which feature models like Paloma Elsesser, Duckie Thot, Slick Woods, Halima Aden and Leomie Anderson.

“I think its ok, but i think it’s over hyped for a person of color, but overall it’s a really good lip gloss and i’d totally buy it,” sophomore Mariam Sesay said.

Fenty beauty made enough exposure to earn more than $72 million in media value in only one month and is currently skyrocketing according to analysts. Fenty Beauty came out with “The ultimate, gotta-have-it Fenty Gloss with explosive shine that feels as good as it looks in one rose nude shade”.

This product is suitable for all skin tones. It’s also very comfortable to wear on the lips and lasts along time leaving your lips to have a high shine and looking instantly fuller and smoother. The gloss is also enriched with conditioning shea butter